Most companies already know social media strategy has become increasingly important for sales and marketing. Many are starting to find these platforms to be an equally valuable tool for promoting their open positions and hiring campaigns. There are a few important things to consider when using your company’s social media pages with regards to recruiting. We have noted some of the more important ones below.
- Know the types of skillsets your company typically recruits. One of the best features of social media, is its ability to form a customizable community. Within the all-encompassing community of a platform like LinkedIn or Facebook, there are smaller individual communities that take the form of “groups”. These groups are formed for endless types of purposes but the ones you should be most interested in, are the groups that contain the largest number of your ideal candidates. For example, if you are a law firm in Tampa, a great group to follow would be the Florida Legal Professionals Forum. By gaining access to this group, and having it’s members gain access to your company page, you have the ability to open a window for thousands of Florida based law professionals to learn about your organization. The more you and your company finds and interacts with these groups, the more traffic will increase on your social media pages.
- Always post your openings on all your social media outlets. In recruiting, we recognize the difference between “active” and “passive” candidates for jobs. Your Active candidates are going to be searching for openings on job listing sites and applying to them regularly. On the other hand, your Passive candidates might be open to the idea of making an employment change, but only if the right position happens to present itself. When you share your open role on social media, all the Passive candidates that follow your company are exposed to your opening through their newsfeed. This increases the possibility of it being applied to by someone who might not have even been searching for a new position at the time. Any opportunity to increase the size of the net you cast for applicants, increases your chances of finding the perfect new employee.
- Your Social Media pages provide candidates with a view of what it might be like to work for your company. Put yourself in the mind of a job seeker. What will they be looking for when they look your company up on social media? Do you have enough pictures, events, employee recognitions, and articles demonstrating your company’s incredible culture? If not, this is an area you can improve. You want to display all the things that stand out as great reasons to work with you and your team. Social Media has become another form of validation for job seekers, and the easier it is the validate you as a great employer, the more applicants you will receive.
- If you know of someone you want to apply for one of your openings, do not be too shy or afraid to reach out to them. An icebreaker like “I noticed you are also a member of the Florida Legal Professionals Forum” is disarming and allows you to then invite them to check out your opening and see if they want to apply. This helps you zero-in on the best candidates available.
These social media tips for hiring should provide you with a great foundation for attracting many qualified applicants. If you would like to explore a way to combine this strategy with a cost-effective job posting strategy, feel free to check out our AdHires Employers Page – https://adhires.com/employers/